Convince a contractor to use a product on a job and you have made a sale. Convince an Architect
to specify your product and you have made multiple sales over many years. Built from relationships
and experience, trust is the foundation for decisions in the building supply industry. Gaining clients' confidence and trust
in you and your company is key to developing good business relationships. Sponsorships help to build the kind of long-term
business relationships that ensure your company is well trusted, which in turn ensures steady business.
The act of sponsoring an event or activity with a particular audience
is widely recognized as an effective way to make that audience aware of the sponsor's capabilities, products, or services.
Often, it is an important supplement to print or electronic advertising. Sponsorships offer the chance to directly
target your key audience without a lot of wastage on irrelevant exposure.
Sponsorship of the WoodSource Seminars provides an effective means for
companies to deepen their relationships with architects and specifiers; who know that without sponsorship the seminars might
not take place. Architects who benefit from professional development, continuing education, networking
and learning about products, recognize and appreciate the seminar sponsors.
